Free ABM Platform or Strategy Assessment

Common Mistakes in ABM Platform Setup:

• Broad or Irrelevant Keyword Targeting: Many businesses use generic, high-level keywords that attract noise rather than intent signals from the right accounts. Without proper keyword segmentation by solution or buying stage, engagement metrics become misleading.

• Static Segments That Don’t Evolve: ABM success requires dynamic, behavior-based segmentation. Teams often create static account lists that don’t adjust to changing intent signals, missing opportunities with in-market accounts.

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Strategy That Isn't Account-Based to Begin With:​

• Account Prospecting Disguised as ABM: Many teams treat ABM as just another prospecting tactic, targeting accounts with generic messaging rather than tailoring engagement based on account-specific insights.

• Sales and Marketing Misalignment: ABM is a team effort, yet strategies often lack shared goals, SLAs, or feedback loops between sales and marketing. Without this alignment, even the best tools and content fall flat.

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And Much More.